Rep Sales Kit
Prospecting Guide
Old-school and digital ways to actually reach roofing contractor decision-makers — not homeowners, the business owners you're selling software to.
You're selling to roofers, not to homeowners — that's a different game than most home-services prospecting content assumes. Roofing company owners are busy, often on job sites or in trucks, skeptical of software pitches, and reachable through channels that look different from a typical B2B sale. Every method below is tagged by typical response speed: 🟢 fast, 🟡 medium, 🔵 slower but durable. Mix methods — don't rely on just one.
Old-School, Still Works
🏗️ Roofing Supply Houses & Distributors
Fast
Every roofing contractor buys materials somewhere — ABC Supply, Beacon, SRS, or a local distributor. These yards are where roofers actually gather, usually early morning before job sites.
Show up at 6:30–8:30am when contractors are loading trucks. Don't pitch in line — introduce yourself, ask what software they're running, and offer to text them the free trial link. Counter staff often know every contractor by name; a friendly counter rep who likes you can be worth more than a week of cold calls.
🚛 Active Job Sites
Medium
Roofing work is visible — dumpsters, ladders, and crews on a roof are easy to spot driving through any neighborhood, especially after a storm.
Look for the company truck or sign, not the crew — talk to whoever's running the job, not the workers. Late morning or lunch break is less disruptive than early morning setup. Lead with genuine curiosity about their operation before mentioning RafterCore.
📋 State Contractor License Lists
Slower
Most states publish searchable, public databases of licensed roofing contractors — company name, license status, sometimes phone/address. Free and completely legitimate.
Search "[your state] roofing contractor license lookup." Export or manually build a list, then work it via phone or direct mail. Slower to convert but gives you a genuinely comprehensive, low-cost list of every licensed operator in your territory.
🏛️ Trade Shows & Local Associations
Slower
International Roofing Expo (IRE), state roofing contractor associations, and local chamber-of-commerce events put dozens of owners in one room.
You don't need a booth — walk the floor, collect cards, follow up within 48 hours while you're still memorable. Local association meetings (often monthly) are lower-cost and higher-signal than national trade shows since attendees are already in your territory.
☎️ Cold Calling the Office
Medium
Still works, especially for smaller operations where the owner picks up their own phone.
Call Tuesday–Thursday, 8–10am — before crews roll out and before the day gets chaotic. Skip the pitch in the first 10 seconds; ask what they're currently using to manage jobs. That question alone tells you whether there's an opening.
"Hey, this is [name] — I work with roofing contractors on the software side. Quick question: what are you using right now to manage jobs and invoicing? ... Got it. Mind if I show you something that might save your office a few hours a week?"
Digital & New
💼 LinkedIn Outreach
Medium
Roofing company owners and GMs are more present on LinkedIn than most people assume, especially owners of $1M+ operations.
Search "roofing" + owner/president/GM titles, filtered by location. Send a short, specific connection note — not a pitch. Reference something real (their company, a recent post) before ever mentioning RafterCore.
👥 Facebook Groups for Roofing Contractors
Fast
Large, genuinely active roofing-contractor communities exist on Facebook — owners trade advice, complain about software, ask for recommendations daily.
Join and participate for real first — answer questions, be useful — before ever posting about RafterCore. When someone asks "what software do you use," that's your organic opening. Cold-pitching in a group as your first post gets you removed.
🗺️ Google Maps + Local Search
Medium
Search "roofing contractors near [city]" and you get a real, current list with phone numbers, websites, and review counts — a free, self-updating lead list.
Prioritize companies with 50+ reviews (established, likely growing) but a dated or missing website (signals they may be behind on tools generally). Call or email directly from the listing.
📸 Instagram & TikTok Job-Site Content
Medium
Many roofers now post job-site photos, tear-offs, and before/afters — a direct window into active, working companies.
Search location + "roofing" hashtags. DM outreach works best when you comment genuinely on their content first, then follow up with a DM a day or two later — not a cold DM out of nowhere.
📧 Cold Email Sequences
Slower
A short 3-email sequence spaced a few days apart consistently outperforms a single blast. Keep it short — roofers don't read long emails.
Subject: quick q about [Company Name]
Body: "Hey [name] — noticed [Company] handles a lot of storm work in [area]. Quick question: are you using anything right now for AI supplement writing on insurance jobs? Most contractors are leaving $800–$2,400 per job on the table without it. Worth a 10-min look? Free trial, no card needed: raftercore.com/trial"
The single highest-converting source once you have any active customers at all — a warm intro from one roofer to another.
At the end of every conversation, whether it converts or not, ask: "Who else do you know in roofing who might want to see this?" Most people default to not asking — this one habit compounds fast.
🎯 The Combo That Actually Works
- Build your list from Google Maps + state license lookup — free, comprehensive, no tools required.
- Warm it up with a LinkedIn connection or a Facebook Group comment before you ever call.
- Call or visit supply houses and job sites in your territory weekly — this is where relationships actually form.
- Follow every conversation with the referral-chain question. This is where your pipeline compounds instead of resetting every week.
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