Rep Sales Kit
Talking Points
Key facts, stats, objections, and competitor comparisons. Keep this open during calls.
Stats That Land
$75
Average missed supplement
per storm job — recoverable with AI
50
States covered by
RafterCore platform
7
Day free trial — full access,
no credit card
$0
Setup fees, contracts,
or cancellation penalties
15
Minutes to get fully
set up and running
72
Platform actions available
per plan — no feature gating
Core Selling Points
- RafterCore is the only SaaS platform built exclusively for roofing — not adapted from HVAC or general field service software. Every feature exists because a roofing contractor asked for it.
- At $149/month, RafterCore costs 3–10× less than ServiceTitan while offering roofing-specific features ServiceTitan doesn't have: storm leads, supplement AI, and aerial measurements.
- The 7-day free trial includes full platform access — not a limited demo, not a sales call, not gated features. The contractor logs in and uses the real product on their real jobs.
- Month-to-month billing with no annual contract. A contractor who signs up today can cancel next month with no penalty. This removes the biggest objection to switching software.
- The homeowner portal gives clients real-time job visibility — reducing contractor office calls by an estimated 30–50% on active jobs.
- AI supplement writer identifies line items adjusters routinely miss: drip edge, starter strip, ice and water shield, code upgrade items. Average recovery per caught supplement: $800–$2,400.
- Lead marketplace provides $75 qualified roofing leads in storm-affected markets — available to any subscriber, no separate subscription required.
Objections & Responses
We already use ServiceTitan / Jobber / [other software].
What are you paying per month? [Listen.] Got it. RafterCore does everything they do for roofing — and adds storm leads and supplement AI that those platforms don't have — starting at $149. The trial is free and takes 15 minutes to set up. Most contractors who try it run it alongside their current software for a week and decide within the first day. Nothing to lose.
We don't need software. We have a system that works.
What does your current system look like for invoicing? [Listen.] Makes sense. Most contractors who say that are spending 8–15 hours a week on admin that software handles automatically — invoicing, job tracking, customer communication, scheduling. If you could get 10 hours a week back, what would you use it for? [Let them answer.] That's the math RafterCore makes possible. And the trial shows you exactly how it fits your operation — or doesn't. Either way you'll know.
It's too expensive / we're not ready to add another expense.
The Starter plan is $149 a month — roughly $5 a day. One recovered supplement line item from the AI writer — even a $200 catch on a job — covers your first month and a half. And if you do a trial and it doesn't show obvious ROI in the first week, you cancel and owe nothing. What's the cost of the trial? Zero.
My guys aren't tech-savvy. They won't use it.
The platform was specifically designed for people who hate software. Setup takes 15 minutes. The crew-facing tools — job updates, photo upload, GPS — work on any phone, no app download required. The homeowner portal works the same way. Most contractors tell us their crew picked it up faster than they expected because it's built around how roofing actually works, not how someone thinks it should work.
I need to think about it / talk to my partner.
Totally makes sense — this is a business decision. Can I ask: is the main hesitation around cost, or is it more about whether the platform actually fits your operation? [Listen.] Here's what I'd suggest — I'll send you the trial link right now. You and your partner can both poke around with no commitment. Seeing it beats any conversation we could have about it. Want me to text it to you?
I tried software before and it didn't stick.
What happened with it? [Listen.] That's a really common story — most field service software forces roofers to adapt their process to fit the software instead of the other way around. RafterCore was built around how roofing contractors actually work: the insurance process, the storm cycle, the crew dynamic. The trial will tell you fast whether this is different. And if it's not, you're out nothing.
Quick Competitor Reference
| Point | RafterCore | ServiceTitan | Jobber | AccuLynx |
|---|
| Price | $149–$899/mo flat, unlimited users | $245–398/tech/mo + $5K–50K setup | $29–399/mo, scales per user | $250+/mo, scales per user to $700–1,250+ |
| Roofing-specific | ✓ Yes | ✗ HVAC-first | ✗ General | ✓ Yes |
| Storm leads | ✓ Built-in | ✗ None | ✗ None | Partial |
| AI supplement writer | ✓ Included | ✗ None | ✗ None | ✗ None |
| AI roof scan | ✓ Included | ✗ Add-on | ✗ None | Via EagleView add-on |
| Free trial | ✓ 7 days | ✗ Demo only | ✓ 14 days | Demo only |
| Annual contract | ✗ Month-to-month | ✓ Required | Optional | ✓ Required |
| Homeowner portal | ✓ Included | Add-on cost | ✓ Included | ✓ Included |
Your Commission
Starter Plan
Contractor pays $149/mo
$75
Pro Plan
Contractor pays $349/mo
$150
Enterprise Plan
Contractor pays $899/mo
$200
Paid after the contractor completes the trial and subscribes. Request payout via email at contact@raftercore.com — processed within 2 business days via Venmo, PayPal, or Zelle.